Reference

Xitong Li (HEC Paris), How Do Recommender Systems Lead to Consumer Purchases? A Mediation Analysis of a Field Experiment, Tenth Bi-annual Postal Economics Conference on E-commerce, Digital Economy and Delivery Services, TSE, Manufacture des Tabacs, Toulouse, France, March 29–30, 2018, room MS001-MS002-MS003.

Research partnership

La Poste