Document de travail
Charitable Giving, Self-Image and Personality
Carlos Cueva et Roberta Dessi
IDEI Working Paper
n° 748, 11 octobre 2012
Référence
Carlos Cueva et Roberta Dessi, « Charitable Giving, Self-Image and Personality », IDEI Working Paper, n° 748, 11 octobre 2012.
Résumé
We provide an experimental test of the role of self-signaling in decisions to do- nate to charity. Our data strongly supports the theoretical prediction of a non- monotonic, hill-shaped relationship between self-confidence, proxied by the Social Potency personality trait, and prosocial behavior motivated by image concerns. Making self-image concerns more salient can more than double donations by indi- viduals with medium self-confidence.
Codes JEL
- D01: Microeconomic Behavior: Underlying Principles
- D03: Behavioral Microeconomics • Underlying Principles
- D64: Altruism • Philanthropy