Conference presentations
Estimating Demand ad Effectiveness: a Practical Guide
Hal Varian (Google, Inc.)
Toulouse, France, January 8–9, 2015
Reference
Hal Varian (Google, Inc.), “Estimating Demand ad Effectiveness: a Practical Guide”, Eighth bi-annual conference on The Economics of Intellectual Property, Software and the Internet, Toulouse, France, January 8–9, 2015.