Conference presentations

Retailers' advertisement strategies towards competitors

Fabian Bergès (Toulouse School of Economics), and Sylvette Monier-Dilhan (Toulouse School of Economics)

Reference

Fabian Bergès (Toulouse School of Economics), and Sylvette Monier-Dilhan (Toulouse School of Economics), Retailers' advertisement strategies towards competitors, Séminaire INRA-IDEI "Competition and Strategies in the Retailing Industry", Toulouse, France, May 16–17, 2011.

Published in

Séminaire INRA-IDEI "Competition and Strategies in the Retailing Industry", Toulouse, France, May 16–17, 2011