Communication à un séminaire :

Muriel Fadairo (University of Lyon (Gate)), « Why royalties? Evidence from French distribution networks », Agricultural and Food Industrial Organization Seminar, TSE, Toulouse, 20 juin 2011, 11:00-12:30, salle MF 323.
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Résumé

This empirical note deals with the contractual design of relationships in distribution networks. In the framework of agency theory, I study the royalty rate as an incentive device for the upstream firm in maintaining brand-name value, using recent French data to estimate probit models. The results are consistent with the analytical framework.

Groupe de recherche TSE

Alimentation, agriculture et agro-alimentaire