Determinants of Technology Adoption: Private Value and Peer Effects in Menstrual Cup Take-Up

Abstract

We estimate the role of benefits and peer effects in technology Adoption using data from randomized distribution of menstrual cups in Nepal. Using individual randomization, we estimate causal effects of peer exposure on adoption; using differences in potential returns we estimate effects of benefits. We find both peers and value influence adoption. Using the fact that we observe both trial and usage of the product, we examine the mechanisms driving peer effects. We find that peers matters because individuals learn how to use the technology from their friends, but that they do not affect individual desire to use the cup.